TBCPR ushers in a new generation of luxury for Scottsdale as a premier destination for lifestyle brand expansion

2020 marks a major success milestone for TBCPR. Since 2009, The Brand Consortium PR has established itself as Arizona’s premier lifestyle and luxury PR firm serving a wide array of influential clientele looking to make a mark on the Valley’s lifestyle scene.

From The Agency, the Beverly Hills-based luxury real estate firm that redefines the world of residential real estate to The Related Group, the Miami-based global real estate and development empire that has shaped some of the most important and influential cities in the world, TBCPR has been honored to be chosen to represent some of the most important lifestyle brands in the world as they make their entrance into Arizona.

Melissa Rein Lively, Founder and CEO of The Brand Consortium PR (TBCPR)

The latest high-profile global lifestyle brand to choose TBCPR as their Arizona expansion partner is Nobu. The global powerhouse restaurant, hotel and lifestyle brand recently opened their newest US restaurant in Scottsdale as part of a major transformation of Scottsdale Fashion Square mall that is fueling the growth and momentum of Scottsdale as a global destination and luxury brand.

“For the last 15 years I have focused my career on building the vision for Scottsdale as a world-class luxury city that is unlike anywhere else in the world. After visiting over 60 countries, Scottsdale remains not only my favorite city in the world, but also the most exciting and forward-thinking market in the US because it is a city in the midst of a luxury evolution that’s rapidly attracting affluent clientele and brands alike,” said Melissa Rein Lively, Founder of The Brand Consortium PR.

“What draws high-profile lifestyle and luxury brands to Scottsdale is our unmistakable brand of desert glamour, “ Lively said. “Scottsdale has its own unique style and sophistication that feels very fresh in the eyes of global tastemakers. There is an air of chicness that’s impossible to describe. It’s not LA and doesn’t want to be. It’s not Miami’s South Beach which has had its moment. Scottsdale has it’s own very distinctive vibe,” Lively said.

“Scottsdale has quickly become synonymous with chic, Lively said. “It’s fresh. It’s fun. It’s new,” Lively said. “And that’s what tastemakers look for - the next ‘it’ destination that’s yet to hit the radar.”

In other words, Scottsdale has a cool-factor that no other market can compete with.

“Coupled with our incredible weather, relative affordability, affluent and upwardly-mobile demographics, a relaxed and resort-like lifestyle and overall quality-of-life, Scottsdale has quickly become a key market for the expansion of top hospitality, lifestyle, retail and real estate brands,” she said.

In 2020 and beyond, all eyes are on Scottsdale as it continues to define itself as a premier destination to visit, live, work and play. Now, with the addition of premier global brands that are shaping the culture and image of the Scottsdale scene, visitors and residents alike come to Scottsdale to enjoy their ‘best life’ as the future of the city takes shape.

For more information about TBCPR, visit www.thebrandconsortium.com or call 602.384.4747.

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Nobu Scottsdale set for January 27th opening date

The wait is over. Nobu is here.

Nobu Matsuhisa is set to open his namesake restaurant in Scottsdale on January 27th. The internationally renowned Japanese restaurant opens its new 237 seat, 10,635 square-foot home as part of the Scottsdale Fashion Square luxury wing expansion.

"Scottsdale is a very special city, and a location we have been looking forward to opening for a very long time," said Chef Nobu Matsuhisa. “Scottsdale is a truly unique destination for a special kind of luxury and Fashion Square is at the center of it all," he said

Chef Nobu rose to fame in the early 1990's with his meticulous approach to sushi and the reinvention of Japanese cuisine. By coupling time-honored classic Japanese dishes with inventive new flavors and cooking techniques, Nobu has become an internationally acclaimed lifestyle brand with over forty restaurant and hotel locations spanning six continents.

A loyal following has made the restaurant a premier global destination for business, fashion, art, and entertainment clientele for nearly 30 years. Synonymous with exceptional quality and precise culinary distinction, Nobu aims to bring a unique kind of star-power to Scottsdale.

“Nobu is one of the most highly anticipated brands to enter the Arizona culinary scene,” said Michael Guerin, Senior Vice President, Leasing, Macerich. “The iconic Japanese restaurant will further define the luxury dining experience at Scottsdale Fashion Square, adding to a long list of exciting, high-end retail, food, and entertainment experiences this top property brings to the region.”

The first-ever Arizona outpost will serve signature dishes including Yellow tail Sashimi with jalapeño and Black Cod with miso alongside exclusive Scottsdale offerings. A mix of local ingredients will influence both the dining and bar menu. Cocktail connoisseurs will delight in Nobu's ever-evolving collection of original cocktails, curated by mixologists from around the globe.

"Each location has a unique menu that is influenced by global trends as well as the local scene," says Nobu. "We look forward to bringing guests the signature dishes they have come to love, along with new dishes exclusive to Nobu Scottsdale.

The restaurant's striking interiors were conceptualized and designed by Studio PCH, with vibrant colors and materials that celebrate Scottsdale's desert aesthetic. The Zen-like minimalist space offers an open, airy feel while bold design elements, earthy materials and luxe finishes provide striking contrast.

“Design is very important to us, and we are happy to be opening in a property that is so focused on creating a beautiful and welcoming environment. I believe good food, good service and beautiful design are what make customers feel part of something special,” Nobu said.

Reservations can be made by visiting www.noburestaurants.com/scottsdale/home/ or by calling 480-581-0055.

For more information about Nobu Scottsdale or to request photos or an interview, contact Melissa Rein Lively | The Brand Consortium PR.

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Nobu Restaurants

Nobu, the world-renowned Japanese restaurant recognized for pioneering a new-style Japanese cuisine, started as a business partnership in 1994 between Chef Nobu Matsuhisa and his partners: Robert De Niro, and Meir Teper.  Originating in New York as the flagship restaurant, the Nobu brand is now an empire that spans across five continents, with international locations in London, Tokyo, Hong Kong, Milan, the Bahamas, Melbourne, Dubai, Cape Town, Moscow, Mexico City, Budapest, Perth, Monte Carlo, Kuala Lumpur, Manila, Doha, Marbella, Ibiza, São Paulo, Los Cabos, Barcelona and the seasonal Montenegro and national locations in Las Vegas, Malibu, Miami Beach, Dallas, San Diego, Los Angeles, Honolulu, Lana’i, Newport Beach, Palo Alto, Washington DC, and Houston. The global Nobu enterprise recently expanded to include Nobu Hotels with locations in Las Vegas, Manila, Miami, Malibu, Palo Alto, Marbella, Ibiza, London, Cabo and Barcelona, with more to follow.  Nobu restaurants, simultaneously a visual and culinary delight, continue to receive unprecedented praise and rave reviews from publications such as the New York Times, the Zagat Surveys, and the Michelin Guides. The restaurants' popularity and devoted following are a tribute to Chef Nobu Matsuhisa’s innovation in traditional Japanese cooking. For additional information, please visit www.noburestaurants.com.  

Scottsdale Fashion Square

Scottsdale Fashion Square is one of the premier shopping destinations in the nation. With 1.9 million square feet, and more than 200 shops and restaurants – including the world’s finest luxury and contemporary brands – Scottsdale Fashion Square is the Southwest’s undisputed leader for luxury and upscale shopping, dining and entertainment. The upscale shopping center’s multi-phased renovation brings mixed-use expansion and a redefinition of the luxury shopping and dining experience. For more information, visit fashionsquare.com.

Media Contact:

Contact:

Melissa Rein Lively

Founder at The Brand Consortium PR

Melissa@thebrandconsortium.com

602.384.4747

Row House bringing popular indoor rowing fitness concept to Scottsdale in December

SoulCycle-style boutique fitness brand created in NYC announces first location in Scottsdale’s Hilton Village

Popular indoor rowing fitness concept created in NYC announces first Valley location in Scottsdale

This year's hottest new fitness concept trades spin classes and circuit training for a set of oars. Row House is the hottest new high-energy, maximum efficiency, Soulcycle-style workout that's sweeping the nation, and the brand has set its sights on Arizona with three franchise locations planned over the next year. The first Arizona location will open in Hilt0n Village in Scottsdale, bringing the hippest new fitness brand to Valley fitness obsessives of all ages, identities and abilities.

"Row House is one of the hottest workouts in the country right now because of how efficiently rowing works the entire body," said Kim Gavin, Arizona franchise owner for Row House. "It's a fun, intense, high-energy workout with an amazing team-approach that people of all ages and fitness level, strength levels and abilities love," she said. "It's a uniquely powerful workout that gets the adrenaline pumping like none other while torching calories, building strength, confidence and boosting heart health," Gavin said. 

With smooth strokes in fluid motion, group fitness class participants move together like teammates on a boat, rowing on individual machines with power at a cadence guided by an enthusiastic instructor.

“The rowing machine is the most efficient piece of fitness equipment,” Gavin said. “It works 85 percent of your muscle groups, with low impact and high intensity.”

Row House is Arizona's first gym dedicated entirely to indoor rowing. Rowing is a rapidly growing fitness trend around the country, and fans of the workout have called it the new "spin."

"Like Soulcycle, Row House is very much a lifestyle brand," Gavin said. "At Row House, members become part of a culture that goes far beyond your typical workout class," she said. "Fans of the workout have called it "addictive in the best way," which Gavin chalks up to rowing's powerful ability to challenge 85 percent of the body in every workout.

"There's just something about feeling better, faster and stronger with every class that keeps people coming back," she said.

Rowhouse is part of the dynamic group of fitness concepts under the California-based Xponential Fitness umbrella that includes Club Pilates, Cyclebar and Yoga Six, which recently announced its first Valley location in Scottsdale last month.

The Row House concept was established in 2014 by a husband-and-wife duo in New York City who sought a format that people of all ages and abilities could do together.

Classes at RowHouse are exactly 45 minutes long and vary by type. Some formats keep rowers on the machine for nearly 90 percent of the class, while other formats incorporate work off the rower. The “Body” class uses dumbbells for a sculpting and toning portion, while the “Power” class incorporates high-energy bursts of interval training to challenge the aerobic threshold. The “Restore” class offers portions of dynamic stretching in between rowing.

Prices range from $29 for a single class to $179 per month for unlimited visits. In celebration of the brand's Arizona debut, Row House has launched a Founding Members program offering exclusive pricing to the first 100 members of the Hilton Village location.

Row House Hilton Village is anticipated to open in early December. To learn more about Row House or apply to become a Founding Member visit www.rowhousehiltonvillage.com. 

For more information about Rowhouse or to schedule an interview with Arizona franchise owner Kim Gavin, contact Melissa Rein Lively, The Brand Consortium PR.