A Team Effort: Making Therapy More Accessible to Families in Need in Phoenix

For the last decade, TBCPR has been a fixture in Arizona’s non-profit world and the COVID-19 pandemic has strengthened our commitment to supporting important charities that make a difference in our community.

Our renewed focus on philanthropy includes partnerships with key Valley organizations that offer services focused on making mental health care accessible to those in crisis situations across the state.

This week, TBCPR celebrated the expansion of Amanda Hope Rainbow Angels Mobile Therapy program. The generosity of the community has made it possible for the organization to launch two new therapy busses offering home therapy to families facing childhood cancer.

“I am eternally grateful to have the opportunity to lead discussions on the topic of mental health and the immeasurable impact it has on families and the community,” said Melissa Rein Lively, Founder and CEO, The Brand Consortium Public Relations (TBCPR). This organization is doing amazing things in the community by ensuring families in crisis receive the immediate services they need and I am honored to support them,” she said.

For more information about Amanda Hope Rainbow Angels and the mental health resources they offer for families fighting childhood cancer, click here.

Join us on September 18th for the ‘Night of Hope Gala’ in support of Amanda Hope! Details: www.Amanda hope.org/gala

Mental Health Matters: Amanda Hope Rainbow Angels Launches Mobile Therapy Program in Phoenix

It’s no secret that mental health has become a pandemic of its own as the COVID-19 crisis converged across the globe. For families fighting childhood cancer, mental health concerns add a layer of challenges to an already unthinkable situation that no family should have to face alone.

This week, Amanda Hope Rainbow Angels expanded it’s mobile therapy program bringing essential mental health services to families fighting childhood cancer directly to them. Two new fully-decked out buses are now capable of hosting hundreds of therapy sessions per week for children fighting cancer as well as the moms, dads, brothers, sisters and families working together to navigate a difficult diagnosis and even more difficult treatment and recovery.

This effort was made possible by generous community donors in partnership with legacy donations from the Fertitta Family and Brent and Christina Yates of Be The Lead. Offering a variety of therapy treatments including play therapy, music therapy and art therapy, Arizona families affected by cancer will gain access to critical mental health services in the safety and comfort of their own homes.

"Fighting childhood cancer takes an enormous toll on families when it comes to mental health," said Lorraine Tallman, Founder of Amanda Hope Rainbow Angels Foundation.

"Our in-house Comfort and Care team of licensed therapists provides free counseling, play therapy, and supportive services to Arizona families who have a child battling cancer, a blood disorder, or any other life-threatening illness," she said. 

Services are provided to pediatric patients, their siblings, parents and caregivers. Individual, couples, and family counseling appointments are available, as well as support communities and educational sessions.

On Saturday, August 28th, the Amanda Hope Rainbow Foundation hosted a ribbon cutting and open house to celebrate the generous donations of the Fertitta family, the Yates family and Be The Lead as the new mobile therapy vans are put to use helping families heal around the Valley.

TBCPR is a proud donor and supporter of the Amanda Hope Rainbow Angels. For more information visit www.amandahope.org

TBCPR CEO Melissa Rein Lively featured on CNN

TBCPR CEO Melissa Rein Lively speaks to CNN as an expert on online misinformation.

TBCPR Melissa Rein Lively featured on the Today Show - FULL INTERVIEW

TBCPR CEO Melissa Rein Lively featured on the Today Show, January 2021. The full interview with reporter Stephanie Gosk is featured below.

TBCPR CEO Melissa Rein Lively featured on the Today Show

TBCPR Founder and CEO Melissa Rein Lively was featured this week on the Today Show.

View the segment here:

https://www.today.com/video/how-people-go-from-political-activists-to-radicalized-extremists-99449925716?fbclid=IwAR35DlwUc1pSuVvqUAEb2thjTV49fkJ5rgwPVQgJxf2YLmN599ZMrAFdmzM

TBCPR CEO Melissa Rein Lively featured by 3TV

Melissa Rein Lively sits down with 3TV for her first exclusive interview opening up about her mental health journey as she rebuilds her business and her life.

Melissa Rein Lively sits down with 3TV for her first exclusive interview opening up about her mental health journey as she rebuilds her business and her life.

TBCPR CEO Melissa Rein Lively featured by The Daily Mail

Read the full story here: https://www.dailymail.co.uk/news/article-8939073/Arizona-PR-exec-says-viral-mental-breakdown-triggered-fear-scrolling-QAnon-theories.html#comments

TBCPR CEO Melissa Rein Lively featured by The Washington Post

TBCPR CEO Melissa Rein Lively as featured by The Washington Post. Full story below.

"I'm moving forward, I will keep moving forward, and I will use my voice to advocate for mental health awareness and access to resources for those unable to advocate for themselves."

TBCPR Founder and CEO Melissa Rein Lively shares insights into her personal battles, cancel culture and her relentless determination to advocate for crisis and intervention resources for those struggling with mental health issues and efforts to reduce the stigma around mental health.

TBCPR CEO Melissa Rein Lively Offers Public Apology to Target Following Summer Incident

TBCPR Founder and CEO Melissa Rein Lively has offered a public apology to Target following a mental health crisis that occurred in a Scottsdale store on July 4th, 2020.

Statement provided in full below:

An Apology with Hope for Healing from TBCPR CEO Melissa Rein Lively

For the last year and a half, I have been facing a silent and debilitating experience with mental illness as well as other health diagnoses that recently escalated my condition and its severity.

I want to deeply apologize for my words and actions that took place earlier this month. For the first time ever, I have accepted that I am completely powerless over this condition and have accepted the medical help and professional intervention that is needed to establish mental and physical stability for myself and my family.

For the last several weeks, I have been working with several doctors to try to piece together what happened and why, and I have learned there are several serious underlying conditions that were untreated and triggered an episode due to extreme stress by the pandemic and everything else going on. I really can’t express how scary the whole situation was and how out-of-control I felt and I wanted to share this so people know they are not alone in facing mental illness.

The past few months have been extraordinarily difficult for everyone and it has been heartbreaking to witness what’s been happening in the world around us. For me, it was just too much for someone of my condition to bear.

I will be entering an intensive treatment program to address these health concerns from a mental, physical and spiritual level. I am deeply committed to repairing my marriage, family and personal and professional relationships and pursuing treatment is the first step.

I would like to thank those that have reached out and stood by me during what has certainly been the most difficult and dark few weeks of my life. Thank you for seeing me, seeing my heart, and knowing this diagnosis does not define who I am.

At this time, our family would like to request privacy while we address this serious health issue. In time, I hope to return and share my story for others facing mental health issues. I am limitlessly grateful to my husband who had the courage to stand for my life and is my rock in all of this.

Most of all, I wanted to reiterate how deeply sorry I am to those that were hurt by what happened. The stigma associated with mental illness is tragic, but it is not the end. I look forward to returning stronger as a friend to others struggling with mental illness.

I wish I would have had the courage to accept and address this health condition before this crisis occurred. For those my actions directly impacted, I am truly sorry for breaking your trust and flat out letting you down. Nothing gave me more pride and honor than the opportunity to represent my community and work in the professional realm that I did, I will regret those choices and the impact they had on my family, clients and friends for the rest of my life.

Thank you for respecting our privacy during this challenging time.

With love and hope for healing,

Melissa Rein Lively

Founder & CEO

The Brand Consortium Public Relations

TBCPR Founder + CEO Melissa Rein Lively on The Future of Scottsdale with KEZ 99.9

“I’ve got a crystal ball over here….and, well…it looks to me like Scottsdale is getting some outspoken new leadership. Real quick.”

Listen to the entire interview here.

TBCPR ushers in a new generation of luxury for Scottsdale as a premier destination for lifestyle brand expansion

2020 marks a major success milestone for TBCPR. Since 2009, The Brand Consortium PR has established itself as Arizona’s premier lifestyle and luxury PR firm serving a wide array of influential clientele looking to make a mark on the Valley’s lifestyle scene.

From The Agency, the Beverly Hills-based luxury real estate firm that redefines the world of residential real estate to The Related Group, the Miami-based global real estate and development empire that has shaped some of the most important and influential cities in the world, TBCPR has been honored to be chosen to represent some of the most important lifestyle brands in the world as they make their entrance into Arizona.

Melissa Rein Lively, Founder and CEO of The Brand Consortium PR (TBCPR)

The latest high-profile global lifestyle brand to choose TBCPR as their Arizona expansion partner is Nobu. The global powerhouse restaurant, hotel and lifestyle brand recently opened their newest US restaurant in Scottsdale as part of a major transformation of Scottsdale Fashion Square mall that is fueling the growth and momentum of Scottsdale as a global destination and luxury brand.

“For the last 15 years I have focused my career on building the vision for Scottsdale as a world-class luxury city that is unlike anywhere else in the world. After visiting over 60 countries, Scottsdale remains not only my favorite city in the world, but also the most exciting and forward-thinking market in the US because it is a city in the midst of a luxury evolution that’s rapidly attracting affluent clientele and brands alike,” said Melissa Rein Lively, Founder of The Brand Consortium PR.

“What draws high-profile lifestyle and luxury brands to Scottsdale is our unmistakable brand of desert glamour, “ Lively said. “Scottsdale has its own unique style and sophistication that feels very fresh in the eyes of global tastemakers. There is an air of chicness that’s impossible to describe. It’s not LA and doesn’t want to be. It’s not Miami’s South Beach which has had its moment. Scottsdale has it’s own very distinctive vibe,” Lively said.

“Scottsdale has quickly become synonymous with chic, Lively said. “It’s fresh. It’s fun. It’s new,” Lively said. “And that’s what tastemakers look for - the next ‘it’ destination that’s yet to hit the radar.”

In other words, Scottsdale has a cool-factor that no other market can compete with.

“Coupled with our incredible weather, relative affordability, affluent and upwardly-mobile demographics, a relaxed and resort-like lifestyle and overall quality-of-life, Scottsdale has quickly become a key market for the expansion of top hospitality, lifestyle, retail and real estate brands,” she said.

In 2020 and beyond, all eyes are on Scottsdale as it continues to define itself as a premier destination to visit, live, work and play. Now, with the addition of premier global brands that are shaping the culture and image of the Scottsdale scene, visitors and residents alike come to Scottsdale to enjoy their ‘best life’ as the future of the city takes shape.

For more information about TBCPR, visit www.thebrandconsortium.com or call 602.384.4747.

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TBCPR adds Hyatt Hotels & Resorts to growing hospitality & travel client roster

Welcome to the family, Hyatt Hotels & Resorts!

Hyatt was founded by Jay Pritzker in 1957 when he purchased the Hyatt House motel adjacent to the Los Angeles International Airport. Over the following decade, Jay Pritzker and his brother, Donald Pritzker, working together with other Pritzker family business interests, grew the company into a North American management and hotel ownership company, which became a public company in 1962. In 1968, Hyatt International was formed and subsequently became a separate public company. Hyatt Corporation and Hyatt International Corporation were taken private by the Pritzker family business interests in 1979 and 1982, respectively. On December 31, 2004, substantially all of the hospitality assets owned by Pritzker family business interests, including Hyatt Corporation and Hyatt International Corporation, were consolidated under a single entity, now Hyatt Hotels Corporation.

Row House to host epic Grand Opening celebration on Saturday 2/8

Row House will host its official Grand Opening Celebration on Saturday, February 8th! Join us for an all-day celebration of fitness, fun and healthy living in partnership with Nekter Juice Bar, MAD Greens, Your CBD Store and more. DJ Yvonne Black will provide the day’s soundtrack with feel-good beats and high-energy vibes. Meet our coaches, crew and check out our one-of-a-kind full body rowing workout that’s quickly become Scottsdale’s hottest new fitness addiction. With plenty of swag and awesome door prizes, this is a celebration you don’t want to miss!

Special thanks to these awesome event partners:

Row House Hilton Village Grand Opening Celebration!
DJ Yvonne Black
Nekter Juice Bar
MAD Greens

Nobu Scottsdale set for January 27th opening date

The wait is over. Nobu is here.

Nobu Matsuhisa is set to open his namesake restaurant in Scottsdale on January 27th. The internationally renowned Japanese restaurant opens its new 237 seat, 10,635 square-foot home as part of the Scottsdale Fashion Square luxury wing expansion.

"Scottsdale is a very special city, and a location we have been looking forward to opening for a very long time," said Chef Nobu Matsuhisa. “Scottsdale is a truly unique destination for a special kind of luxury and Fashion Square is at the center of it all," he said

Chef Nobu rose to fame in the early 1990's with his meticulous approach to sushi and the reinvention of Japanese cuisine. By coupling time-honored classic Japanese dishes with inventive new flavors and cooking techniques, Nobu has become an internationally acclaimed lifestyle brand with over forty restaurant and hotel locations spanning six continents.

A loyal following has made the restaurant a premier global destination for business, fashion, art, and entertainment clientele for nearly 30 years. Synonymous with exceptional quality and precise culinary distinction, Nobu aims to bring a unique kind of star-power to Scottsdale.

“Nobu is one of the most highly anticipated brands to enter the Arizona culinary scene,” said Michael Guerin, Senior Vice President, Leasing, Macerich. “The iconic Japanese restaurant will further define the luxury dining experience at Scottsdale Fashion Square, adding to a long list of exciting, high-end retail, food, and entertainment experiences this top property brings to the region.”

The first-ever Arizona outpost will serve signature dishes including Yellow tail Sashimi with jalapeño and Black Cod with miso alongside exclusive Scottsdale offerings. A mix of local ingredients will influence both the dining and bar menu. Cocktail connoisseurs will delight in Nobu's ever-evolving collection of original cocktails, curated by mixologists from around the globe.

"Each location has a unique menu that is influenced by global trends as well as the local scene," says Nobu. "We look forward to bringing guests the signature dishes they have come to love, along with new dishes exclusive to Nobu Scottsdale.

The restaurant's striking interiors were conceptualized and designed by Studio PCH, with vibrant colors and materials that celebrate Scottsdale's desert aesthetic. The Zen-like minimalist space offers an open, airy feel while bold design elements, earthy materials and luxe finishes provide striking contrast.

“Design is very important to us, and we are happy to be opening in a property that is so focused on creating a beautiful and welcoming environment. I believe good food, good service and beautiful design are what make customers feel part of something special,” Nobu said.

Reservations can be made by visiting www.noburestaurants.com/scottsdale/home/ or by calling 480-581-0055.

For more information about Nobu Scottsdale or to request photos or an interview, contact Melissa Rein Lively | The Brand Consortium PR.

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Nobu Restaurants

Nobu, the world-renowned Japanese restaurant recognized for pioneering a new-style Japanese cuisine, started as a business partnership in 1994 between Chef Nobu Matsuhisa and his partners: Robert De Niro, and Meir Teper.  Originating in New York as the flagship restaurant, the Nobu brand is now an empire that spans across five continents, with international locations in London, Tokyo, Hong Kong, Milan, the Bahamas, Melbourne, Dubai, Cape Town, Moscow, Mexico City, Budapest, Perth, Monte Carlo, Kuala Lumpur, Manila, Doha, Marbella, Ibiza, São Paulo, Los Cabos, Barcelona and the seasonal Montenegro and national locations in Las Vegas, Malibu, Miami Beach, Dallas, San Diego, Los Angeles, Honolulu, Lana’i, Newport Beach, Palo Alto, Washington DC, and Houston. The global Nobu enterprise recently expanded to include Nobu Hotels with locations in Las Vegas, Manila, Miami, Malibu, Palo Alto, Marbella, Ibiza, London, Cabo and Barcelona, with more to follow.  Nobu restaurants, simultaneously a visual and culinary delight, continue to receive unprecedented praise and rave reviews from publications such as the New York Times, the Zagat Surveys, and the Michelin Guides. The restaurants' popularity and devoted following are a tribute to Chef Nobu Matsuhisa’s innovation in traditional Japanese cooking. For additional information, please visit www.noburestaurants.com.  

Scottsdale Fashion Square

Scottsdale Fashion Square is one of the premier shopping destinations in the nation. With 1.9 million square feet, and more than 200 shops and restaurants – including the world’s finest luxury and contemporary brands – Scottsdale Fashion Square is the Southwest’s undisputed leader for luxury and upscale shopping, dining and entertainment. The upscale shopping center’s multi-phased renovation brings mixed-use expansion and a redefinition of the luxury shopping and dining experience. For more information, visit fashionsquare.com.

Media Contact:

Contact:

Melissa Rein Lively

Founder at The Brand Consortium PR

Melissa@thebrandconsortium.com

602.384.4747