For the last 10 years TBCPR has built its reputation as the go-to PR firm if you want to make your brand cool. Or, if you’ve already got a cool brand and you need to reach cool people. Affluent cool people. The kind of tastemakers that seem unattainable. The ones that seem eternally out of reach. The truth is, they’re not out of reach for brands…your PR firm has just lost sight on how to connect with them. At its core, the practice of public relations is about building meaningful connections with key audiences and building communications relationships and consumer loyalty that lasts. About a year ago, TBCPR Founder and CEO Melissa Rein Lively identified an alarming trend in the PR scene that seemed to be grossly magnified in the world of Arizona marketing and PR: homogenization. Folks, PR is no longer just about getting coverage in the media. Astute publicists will tell you it never really was. The face of PR is changing…and has already transformed the industry in major markets such as New York, San Francisco and Miami. And guess what else? Nowadays, market size has very little if nothing to do with the innovation and impact emerging from an area. Smaller “media” markets like Denver, Portland and Austin are making major headlines and driving consumer trends in nearly every industry - from technology to retail to real estate. For the last year, TBCPR has been closely studying the market. The players. The PR firms. The forward-thinking yet fledgling organizations bootstrapping big ideas and radical initiatives that could transform our state in a big way. How seemingly small voices make noise in a big way. The unconventional approach. In every single market we studied, one thing was consistent in all of them: in order to stand out, one must be different. In 2019 we made a commitment to champion big ideas in a big way and that means shifting our focus in a big way. That means we are blazing a new trail. Pioneering a new direction. For the PR industry and the future of Arizona business. For the last 10 years we’ve been immensely fortunate to have a seat at important tables that have shaped the direction of our state in many ways. From commerce to culture, we’ve had the opportunity to learn from the best. Now, it’s our turn to invite you to have a seat at a new table. A table where the future of our state that we want to see shifts into focus. Calling all big thinkers, big do-ers, innovators, dreamers and those that march to the beat of their own drum. Arizona is truly an incredible land of opportunity, where the designers of our history have set the perfect stage for future endeavors.
Big ideas and transformative visions deserve a new kind of platform. TBCPR launches PR 2.0. Launching you.
Welcome to the future where every idea deserves a platform and every voice deserves to be heard.
Connect with us: Melissa@thebrandconsortium.com // 602.384.4747