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Founder and CEO, The Brand Consortium PR 

With over a decade of experience, veteran publicist Melissa Rein Lively has been instrumental in developing and executing some of the largest and most successful publicity campaigns for a wide range of lifestyle, real estate, luxury, hospitality and entertainment companies and brands in Arizona, across the West Coast and in the United Kingdom.  Her multi-dimensional public relations, strategic marketing and branding programs have put Lively and her expertise in high demand.

Known throughout Arizona as a key tastemaker, connector and influencer, Lively is one of the biggest and most respected names in Arizona PR and marketing. It is through her expertise that The Brand Consortium PR has become Arizona's leading lifestyle public relations firm with an arsenal of awards like "Best PR Firm”, "Most Influential" and "Best Social Media Company" by respected publications including the Phoenix Business Journal, Ranking Arizona, The Arizona Republic, Arizona Foothills Magazine, Inc. Magazine, Scottsdale Airpark News and others. 

Prior to launching The Brand Consortium PR, Rein was a general assignment reporter and news anchor for KPHO-CBS 5. In 2006, Rein departed the on-camera world to focus her career on public relations and strategic marketing. With a laser-focused strategic vision and unparalleled newsroom experience, Rein quickly ascended in the PR world, leading to high-ranking executive positions for top public relations firms in Los Angeles and Phoenix and highly coveted consulting positions in London and Hong Kong.

Lively serves on the boards and committees of various philanthropic organizations throughout the Valley including the American Heart Association, Phoenix Children's Hospital Foundation, Homeward Bound, Ballet Arizona, the Make-a-Wish Foundation of Arizona and others.